Apex Hospitality
About
Apex Hospitality is an integrated hospitality and consumer brand organization, operating across dining, entertainment, and e-commerce. Formed through the strategic alignment of Affinity Interactive, Xperience Restaurant Group (XRG), and Mrs. Fields, the company the company brings together nationally recognized restaurant concepts, iconic consumer products, and digital capabilities under one scalable, integrated model.
Restaurants
National full-service causal, upscale casual and fine dining restaurant operator
Locations
60+ locations in California, Nevada, Texas, Iowa, Missouri, Colorado, Florida, Washington, Arizona, New York, Virginia
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Entertainment
Entertainment locations across the Midwest and Nevada
Locations
Nevada, Iowa, Missouri
Hospitality
Hospitality portfolio that spans Nevada and the Midwest comprised of hotels and travel centers
Locations
Nevada, Iowa, Missouri
Media
Omnichannel digital and media offerings, with national/international scale
Locations
National/International
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E-commerce
Leading gifting e-commerce brand
Locations
National/International
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